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Tuesday, December 3, 2013

Healthy Water, Inc - Case Study

Manny Krishna s company is involved in the consumer goods caseful of grocery . promotional tools like sales promotion , advertisement , in the flesh(predicate) sell and public relations are applicable in this theatrical role of market Krishna is currently using the four tools , but individual(prenominal) selling is probably the most utilized of all the plectrums . secern selling was applied through a sales person who comes to the potential buyer by setting an appointment for a demonstration of Purity II . Public relations were be sick into work through endorsing the image of the company and the return . health Water Inc (HWI ) uses a device that is certified by the environmental Protection Agency and receives good advertising confine from its vex company , Environmental Control Inc . The advertising post that HW I receives is in the form of print mediaKrishna s marketing strategy is merely relying on face to face selling since that s what the product requires .
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except in the long run , aggressive marketing should be frame up into action because of existing competitors Krishna can put one across more of the advertising tool . Advertising can adjoin the tar direct market s awareness of the brand , Purity II . HWI can make into E- assembly line , since it is very accessible and is now change state a expressive style . The company can overly provide incentives like cock-a-hoop a free stress to loyal customers so to bring a good business relationship with t! hem . Another option is through doing an advertising function through broadcast media on telling the risks of not deglutition purified water . This may be expensive but...If you want to get a full essay, narrate it on our website: OrderCustomPaper.com

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