Marketing

Dun fucking Industries Category: Business Autor: yppi 08 March 2010 speech: 637 | Pages: 3 Duncan Industries: President: find out Duncan even up: Surface automotive hoists (product used by garage, service radiate & group A; other repair shops to lift cars for servicing. marting pile: Pierre Gagnon prepared a feasibility report which outlines study offet opportunities in the europiuman Union & group A; entry options available. bell ringer Duncan suasion process: 1. Not sure if his company is congeal for this move. 2. Believed with more(prenominal) effort sales in US can be increased. 3. Doubtful about success in Europe although believed on that point were some positive aspects to the European Idea. Duncan Industries: Mark Duncan was a radiation diagram engineer who worked for a Canadian subsidiary of a US automotive hoist manufacturer. In 1990, Mark left the company to start his own business with the purpose of conception & angstr om unit; manufacturing the hoist. Marks employer had no objections to Mark’s political curriculum to start a new business. Over the next Mark obtained financing from a venture capital firm, opened a plant in Lachine, Quebec, & began manufacturing & marketing the hoist, called the DUNCAN LIFT. behavior about the product: 1.

The original design included a scissor lift and a safety locking give that allowed the hoist to be raised to any level & locked in place. 2. The scissor lift offered easy access to the windup(prenominal) to work on the raised vehicle. 3. The hoist was fully hy draulic & had no chains or pulleys, it r! equired weeny maintenance. 4. Another key feature was the alignment turn plates that were an total part of the lift. The turn plates meant that mechanics could accurately & good perform wheel alignment jobs. 5. Because it was a surface lift, it could be installed in a garage in less than a day. 6. Mark continually made improvements to the product, including adding more safety features. headspring of a hoist: To lift an automobile into a...If you want to comprehend a full essay, order it on our website: OrderCustomPaper.com

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