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EVOLUTION OF THE MARKETING CONCEPT ? the idea that a channel moldiness consider both its potential users and its competitors in every eventful business decision ? securities industrying concept requires collar major travel: 1. identify an opportunity 2. ensure opportunity has non been met by competitors already, or meet opportunity differently than controversy does 3. use steal marketing strategies to sell fruit/ serve up SUPPLY AND DEMAND ? when the t all in ally of a product that consumers confide or need is small, marketing is not as heavy a business activity as when the supply is copiously why? ? low supply means high contract so otioseive marketing is redundant the product usually sells itself ? nearly companies continue to market during times of low supply (i.e., sports teams) Why? ? high supply means discredit demand so marketing is needed to sell the excess goods ? some compan ies market less(prenominal) during times of high supply (i.e., seasonal goods) Why? report OF MARKETING ? from ancient times gutter the Industrial conversion marketing played a less important fibre in business than it does today ? it was mainly concerned with statistical distribution and sales vs. research, advertising, packaging, and so on

? before spate production, the demand for products was neat than supply MARKETING & INDUSTRIALIZATION ? businesses changed during and after industrialization steamer & eventually electricity, burn out and oil offerd power ? factories instanter could produce huge quantities of ! inexpensive goods, & provide jobs & salaries to thousands of workers ? railroads moved goods all over the country, making it easy for flock to buy goods ? etc. ? marketing also changed during the late 1800s and 1900s ? the oversupply of push backwards and production meant that consumers could acquire inexpensive goods ? marketing was concerned with selling output ? This time saw growth of department store, mass media, supermarket...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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