Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement mart to capture foodstuff dole out in this area. Using a Back to Basics approach, Pfizer was the for the first time mass producer of Vitamin C, and has a solid reputation for producing mellowed tone of voice products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous exactrs and marketers of these products, many of them overseas with little oversight and quality control standards. no(prenominal) of these companies mystify the ring or brand comprehension that comes with Pfizer. We call up that with the Pfizer hollo attached to a line of work of Vitamins and Supplements, consumers would have more rely and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian amaze to implement this strategic alternative, Pfizer would have two plectrons. The first plectrum is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would supply the products to come to market earlier as the company nooky work with existing formulations and manufacturing processes. The new(prenominal) alternative is to create wise formulations and develop a manufacturing jut out to produce them. The marketing duck for either alternative would be to introduce these supplements to the OTC (over the counter) shit market. We believe that the Pfizer name would make an impact on consumers and retailers would stupefy this Manufacturer in their authorized product offerings.If you want to contract a full essay, indian lodge it on our website: Ordercustompaper.com

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