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Friday, February 7, 2014

Language Features In English Advertisements

Contents Abstract1 discover lyric poem1 ? ?1 ???1 1. Introduction1 2. Lexical distinction3 2.1 moult of Monosyllable3 2.2 New Words Constantly turn out4 2.3 Concise Adjectives much Found6 2.4 Borrowed Words Commonly occupied9 3. Syntactical Features10 3.1 aim of Simple and piffling Sentence10 3.2 Use of Coordinate Structure10 3.3 Use of Imperative Sentence11 3.4 Use of the dubiousness Sentence11 4. Rhetorical Features12 4.1 Repetition12 4.2 Pun13 4.3 personification14 4.4 Parody14 4.5 Rhyming15 5. Conclusion16 Bibliography16 Language Features in face Advertisements Name: Cheng Yao no(prenominal): 20040614141 slope Major School of contrasted Languages Supervisor: Zhao Xianghong Title: instructor Abstract: As a commission of propagating and transmitting information, advertisings contribution cannot be underestimated because it is not only an insincere technique in persuading people to buy, but also act by bit has become a must for social communication which in turn influences the development of society and economy. The purpose of this study is to front the lingual features of advertising position, in the hope to help copywriters and English learners. Nowadays advertising has penetrated into every corner of our life; the result of advertising decides its language to be simple and direct, distinct from the characteristics of former(a) discourses. Thus, an epitome on the linguistic features of advertising English in the linguistic field is worthwhile. This paper will be presented in cardinal parts. The first part is the introduction and the last conclusion. The condense of the paper is laid on the three middle parts, which severally crumble language features at lexical, syntactic and rhetorical levels. Key Words: English advertisements; linguistic features; lexical; syntactic; rhetorical ?...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com!

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